Hi, I'm April — founder, stylist, and one-woman everything behind La Vie Jolie.
I spent eight years running my own interior design business, and before that I worked in fashion, then business development and studied textiles and apparel merchandising in college. Clothes have always been something I am obsessed with — and after a hard few years, I'm rebuilding one bold chapter at a time.
La Vie Jolie — the pretty or beautiful life — is a curated contemporary women's boutique for women who love color, print, and polish. Every Wednesday, 14 new pieces drop in limited quantities. Each product page notes the piece's timing: pieces arrive within two weeks of your order date, and in-stock pieces ship within 2–3 business days.
My lane: polished, feminine, never boring. Classic silhouettes with a twist, statement prints, pieces that feel special — for women in their 30+ who want unique pieces they can't find everywhere.
Thank you for shopping small. I'm so glad you're here.
🤎— April
P.S. Say hi on Instagram or Facebook @thelaviejolie — I love seeing how you style your pieces.